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Business 101: Learning Business Strategy

Business Strategy

Business strategy is a term we hear and see everywhere, typically from the many self-proclaimed business strategy gurus on social media who will ‘transform your business for a small fee!’ You don’t need them. But you do need to keep some key things in mind when you’re sitting down to map out your new business plan of action. Don’t be one of the many people who simply don’t understand what a business strategy should be, […]


SEO Google Robot

  Think of Search Engine Optimization (SEO) as being like PR for search engines. In a world where most of us freely admit we’d be lost without Google, think of the millions of potential visitors to your website you could be missing out on if it’s not optimized for search! Good SEO will help expose you’re website to people who are searching for your products or services – that’s the black and white of it. […]


Consumers Love Promotional Products!

For many years, promotional merchandise has been a firm favourite for marketing and advertising campaigns, but why? Does the consumer really care about the promotional pen she’s just received? More importantly, what impact has the generosity of giving away that free promotional product had on the image of your business? Well, it turns out consumers really do care about their shiny new promotional pens – more so than we’d hoped. In addition to this, the […]

5 Things You’re Doing Wrong With Twitter

Twitter is great, when it is used in the right way.  It can help you engage and acquire customers, build relationships, give great customer service and stay on top of trending topics. Since the wide scale adoption of social media for business however, Twitter is often utilised as an afterthought and a way to attempt to capitalize on the medium’s stellar success and popularity. The problem with

7 Reasons Why SEO is Valuable

The elusive top spot in Google, how much is it really worth?  Well forget the top spot, big firms pay big money to SEO specialists who can get them on the top page, and for good reason!

How to Email Outreach to Launch Your Content Marketing!

The Power of Outreach How many times have you created a fantastic piece of content, poured hours of work and thought into it, only to see it receive a few measly tweets and nothing more?  If your answer was anything other than never,  then read on my friend!  In this

B2B Or Not 2B

As a B2B business for over 10 years,  there are several things we have learned about the nature of marketing in the  B2B realm.   What separates us from the B2C’s of the world?   Do we need to think differently and why? The marketing lines between B2B and B2C businesses are becoming more blurred.   Depending on who you ask,  B2B and B2C principles don’t mix!   But we’re here as a B2B business to dispel […]

Guerilla Marketing: Techniques and Ideas

Like other Businesses out there,  we love the thought of Guerilla Marketing! Insight, innovation, creativity, shock, awe and humour are all things associated with a good Guerilla Campaign,  but where do you start?   The web is rife with Big company examples,  with memorable campaigns often being by big budget organisations aiming to make their brand more “fun”.  What we will dissect,  is the ingredients that make up a popular guerilla marketing campaign,  so that we […]

If You Want to Build Brand Image: Do These 5 Things Immediately!

Creating a good brand image is the goal of every business from the outset.  Good brand image = Good brand perception,  it’s how people perceive your brand and you want that to be good! A bad brand image is a one way ticket to

5 Reasons Email Marketing is not Dead: And How to Use it Properly

“Email is Dead!”, We’ve been hearing this expression for some time now, as internet marketers everywhere switch their marketing strategies to social and inbound marketing for the new “phase” of digital marketing.  Balony!  Email is well and truly alive and although it doesn’t hold the same marketing weight as it once used to,  it should be

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