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Tag Archives | email marketing

WHAT IS CONTENT MARKETING AND DOES IT TRUMP TRADITIONAL MARKETING?

Content marketing vs traditonal marketing

In today’s fast-paced, ever changing world of marketing, traditional methods are losing the punch they once had more and more by the day. People no longer care to have products shoved down their throats; they no longer pay attention to it. Times have changed; we’ve become almost immune to product placement and other traditional marketing methods. When was the last time you noticed a website banner advertising the next big smart phone? Or noticed one […]

5 Reasons Email Marketing is not Dead: And How to Use it Properly

“Email is Dead!”, We’ve been hearing this expression for some time now, as internet marketers everywhere switch their marketing strategies to social and inbound marketing for the new “phase” of digital marketing.  Balony!  Email is well and truly alive and although it doesn’t hold the same marketing weight as it once used to,  it should be