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Tag Archives | digital marketing

WHAT IS CONTENT MARKETING AND DOES IT TRUMP TRADITIONAL MARKETING?

Content marketing vs traditonal marketing

In today’s fast-paced, ever changing world of marketing, traditional methods are losing the punch they once had more and more by the day. People no longer care to have products shoved down their throats; they no longer pay attention to it. Times have changed; we’ve become almost immune to product placement and other traditional marketing methods. When was the last time you noticed a website banner advertising the next big smart phone? Or noticed one […]

5 Things You’re Doing Wrong With Twitter

Twitter is great, when it is used in the right way.  It can help you engage and acquire customers, build relationships, give great customer service and stay on top of trending topics. Since the wide scale adoption of social media for business however, Twitter is often utilised as an afterthought and a way to attempt to capitalize on the medium’s stellar success and popularity. The problem with

7 Reasons Why SEO is Valuable

The elusive top spot in Google, how much is it really worth?  Well forget the top spot, big firms pay big money to SEO specialists who can get them on the top page, and for good reason!

5 Reasons Email Marketing is not Dead: And How to Use it Properly

“Email is Dead!”, We’ve been hearing this expression for some time now, as internet marketers everywhere switch their marketing strategies to social and inbound marketing for the new “phase” of digital marketing.  Balony!  Email is well and truly alive and although it doesn’t hold the same marketing weight as it once used to,  it should be

5 Simple SEO Tricks You’re Not Doing

We’ve done much research on the SEO game;  through Hummingbirds, Pandas and Penguins!  Through it all we’ve picked up a lot of good and not so good information and changed our strategy accordingly and so should you, if you are still