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Tag Archives | content marketing

THE BEGINNERS GUIDE TO SEO!

SEO Google Robot

  Think of Search Engine Optimization (SEO) as being like PR for search engines. In a world where most of us freely admit we’d be lost without Google, think of the millions of potential visitors to your website you could be missing out on if it’s not optimized for search! Good SEO will help expose you’re website to people who are searching for your products or services – that’s the black and white of it. […]

WHAT IS CONTENT MARKETING AND DOES IT TRUMP TRADITIONAL MARKETING?

Content marketing vs traditonal marketing

In today’s fast-paced, ever changing world of marketing, traditional methods are losing the punch they once had more and more by the day. People no longer care to have products shoved down their throats; they no longer pay attention to it. Times have changed; we’ve become almost immune to product placement and other traditional marketing methods. When was the last time you noticed a website banner advertising the next big smart phone? Or noticed one […]

How to Email Outreach to Launch Your Content Marketing!

The Power of Outreach How many times have you created a fantastic piece of content, poured hours of work and thought into it, only to see it receive a few measly tweets and nothing more?  If your answer was anything other than never,  then read on my friend!  In this

If You Want to Build Brand Image: Do These 5 Things Immediately!

Creating a good brand image is the goal of every business from the outset.  Good brand image = Good brand perception,  it’s how people perceive your brand and you want that to be good! A bad brand image is a one way ticket to

5 Reasons Email Marketing is not Dead: And How to Use it Properly

“Email is Dead!”, We’ve been hearing this expression for some time now, as internet marketers everywhere switch their marketing strategies to social and inbound marketing for the new “phase” of digital marketing.  Balony!  Email is well and truly alive and although it doesn’t hold the same marketing weight as it once used to,  it should be

5 Simple SEO Tricks You’re Not Doing

We’ve done much research on the SEO game;  through Hummingbirds, Pandas and Penguins!  Through it all we’ve picked up a lot of good and not so good information and changed our strategy accordingly and so should you, if you are still

Why Content is KING: For Small Businesses

If you’ve been anywhere near the search marketing / social marketing and SEO game in the last few years, you’ll know that a lot has changed!  Google has dramatically changed its ranking algorithm for one and that alone is enough to send most internet marketers into a frenzy.  Brands strive to produce engaging content more than ever to connect with fans and build positive brand association / brand appeal and ultimately convert into sales.  This […]