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Tag Archives | brand building

HOW EFFECTIVE ARE PROMOTIONAL PRODUCTS FOR ADVERTISING AND MARKETING YOUR SMALL BUSINESS?

Consumers Love Promotional Products!

For many years, promotional merchandise has been a firm favourite for marketing and advertising campaigns, but why? Does the consumer really care about the promotional pen she’s just received? More importantly, what impact has the generosity of giving away that free promotional product had on the image of your business? Well, it turns out consumers really do care about their shiny new promotional pens – more so than we’d hoped. In addition to this, the […]

Why Content is KING: For Small Businesses

If you’ve been anywhere near the search marketing / social marketing and SEO game in the last few years, you’ll know that a lot has changed!  Google has dramatically changed its ranking algorithm for one and that alone is enough to send most internet marketers into a frenzy.  Brands strive to produce engaging content more than ever to connect with fans and build positive brand association / brand appeal and ultimately convert into sales.  This […]