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Tag Archives | blogging

WHAT IS CONTENT MARKETING AND DOES IT TRUMP TRADITIONAL MARKETING?

Content marketing vs traditonal marketing

In today’s fast-paced, ever changing world of marketing, traditional methods are losing the punch they once had more and more by the day. People no longer care to have products shoved down their throats; they no longer pay attention to it. Times have changed; we’ve become almost immune to product placement and other traditional marketing methods. When was the last time you noticed a website banner advertising the next big smart phone? Or noticed one […]

Why Content is KING: For Small Businesses

If you’ve been anywhere near the search marketing / social marketing and SEO game in the last few years, you’ll know that a lot has changed!  Google has dramatically changed its ranking algorithm for one and that alone is enough to send most internet marketers into a frenzy.  Brands strive to produce engaging content more than ever to connect with fans and build positive brand association / brand appeal and ultimately convert into sales.  This […]