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Guerilla Marketing: Techniques and Ideas

Like other Businesses out there,  we love the thought of Guerilla Marketing! Insight, innovation, creativity, shock, awe and humour are all things associated with a good Guerilla Campaign,  but where do you start?   The web is rife with Big company examples,  with memorable campaigns often being by big budget organisations aiming to make their brand more “fun”.  What we will dissect,  is the ingredients that make up a popular guerilla marketing campaign,  so that we […]

If You Want to Build Brand Image: Do These 5 Things Immediately!

Creating a good brand image is the goal of every business from the outset.  Good brand image = Good brand perception,  it’s how people perceive your brand and you want that to be good! A bad brand image is a one way ticket to

5 Reasons Email Marketing is not Dead: And How to Use it Properly

“Email is Dead!”, We’ve been hearing this expression for some time now, as internet marketers everywhere switch their marketing strategies to social and inbound marketing for the new “phase” of digital marketing.  Balony!  Email is well and truly alive and although it doesn’t hold the same marketing weight as it once used to,  it should be

8 Must Do’s for Giving Good Customer Service

Customer Service is easy right?  We all know the basics and know how to keep our customers coming back for more right?  Well not necessarily.  A lot of businesses assume they tick these boxes, but almost all have many areas for improvement, which is why we’ve

Glasgow’s Favourite Business 2014/15!

What an honour;  It’s official!  We are Glasgow’s Favourite Business 2014/15! We were presented with this prestigious award at a glitzy ceremony in the Hilton Glasgow; organised by the Glasgow Chamber of Commerce.  A fun night, enjoyed by all and enjoyed a lot more when

20 Best Blogs for Small Business

If you’re reading this, or you’ve read our previous articles, you’ll understand the importance we place on blogs; particularly for business (small business even more so)! Whether you’re a B2B organisation or you sell directly to consumers, you or your marketing department should be reading other blogs. Business blogs will firstly provide you with inspiration for your own blogging practices and secondly; sharpen your business functions of SEO, Marketing, Advertising and Design. After all

5 Uses For Promotional Products & How They Help Increase Sales

  Can Pens, T-shirts and Mugs really best Television, Radio and Print?  The short answer is yes!  We’ve already covered a post on whether promotional merchandise is effective, but if you want to know

5 Simple SEO Tricks You’re Not Doing

We’ve done much research on the SEO game;  through Hummingbirds, Pandas and Penguins!  Through it all we’ve picked up a lot of good and not so good information and changed our strategy accordingly and so should you, if you are still

Why Content is KING: For Small Businesses

If you’ve been anywhere near the search marketing / social marketing and SEO game in the last few years, you’ll know that a lot has changed!  Google has dramatically changed its ranking algorithm for one and that alone is enough to send most internet marketers into a frenzy.  Brands strive to produce engaging content more than ever to connect with fans and build positive brand association / brand appeal and ultimately convert into sales.  This […]

Opening Game: The World Cup and Business

The opener of the World Cup yesterday was a scorcher!   Forgetting the defensive failings of Brazil and the obvious weaknesses,  they still put on a show!   Croatia looked a strong side and on another night,  it could have been a very different scoreline!   End to end stuff though,  and that is always entertaining!

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