Are you ignoring the power of scent in your marketing campaign? If so, there is perhaps a very simple way to engage all five of your customers’ senses with scented pens and rulers!
Why should you take an interest in olfaction all of a sudden? Well, recent technological developments are allowing marketers to experiment with scent marketing more cheaply and easily than ever before. Continue reading
With the ‘big six’ energy providers in the UK implementing long-awaited price cuts and Sting and Trudie Styler encouraging us all to sport bags made out of elephant dung in the name of charity (she insists they don’t smell), the environment has been in the press and on our minds even more than usual this week.
Here at BIG, we’ve got an ever-expanding range of eco-friendly products to cater for the increasing demand from our customers for promotional products which fit in with their commitment to green concerns and to tie all their marketing materials in with their official policy on sustainability. Continue reading
When is a promotional pad of sticky notes not just a promotional pad of sticky notes? Well, when it’s a: Continue reading
Whether you’re in a technology/IT-related industry or your client is into gadgets and gizmos, here’s our pick of the best promotional electronic products and accessories out there:
1) Cyber Clean
Our promotional Cyber Clean putty is a godsend for people who eat at their desks (apparently 87% of us) and have crumbs lodged awkwardly and stubbornly in their keyboard.
This magical putty kills bacteria, lifts dirt and debris from keyboards, mobile or landline phones and leaves all your electrical appliances smelling squeaky-clean and fresh.
If you’re still not convinced, you might like to consider the findings of a study by Which? Magazine which found that the average mobile phone carries 18 times more potentially harmful germs than the flush handle in a men’s toilet. The worst offender they found had 170 times the acceptable level of faecal coliforms, which are associated with human waste. Continue reading
If you remember, we were very impressed by the collection the Palace came out with to mark the Royal Wedding earlier in the year. Well they’ve done it again with their Christmas gifts range, and my, haven’t they let their hair down? Perhaps they’ve been taking merchandising tips from their in-laws… Continue reading
They get to you on your mobile phone, they creep into your online social life and thanks to product placement, they’re in your favourite TV programme. With so many competing marketing messages, how and where can marketers reach people and make a real impression is an important question. And even if you do talk to them, how do you know they’re listening? A few recent studies have proven that promotional products can be a really cost-effective solution. Continue reading
We were very pleased to see Edinburgh Foody, aka Scottish food blogger Danielle Ellis, putting the Poppyscotland cookie cutters we’ve produced for their fundraising range to good use. She kept to the poppy theme and baked a yummy-looking batch of parmesan poppyseed biscuits. Drool over a photo of her baking efforts and get the recipe here.
Heather is always sabotaging our diets here in the BIG office, and she used the cookie cutters to make a batch of extremely buttery shortbread. They didn’t last long once they were unleashed on us, but I managed to wade through the scrum to get a photo. Continue reading
There’s no doubt that new QR code technology presents marketers with new and exciting ways to reach their customers, but get it wrong and you could end up wasting a lot of money and squandering an opportunity to tap into the growing mobile communications market. So here’s our top five ‘don’ts’ for using QR codes: Continue reading
Mugs are a promotional product that never go out of fashion. If our office is anything to go by, a lot of cups of coffee are drunk out of mugs every day, so you know they’ll be used and your brand will be visible.
They come with a massive brand area so you can make a big impact with a slogan, but you don’t always have to go for the obvious print position. Printing messages at the base of the mug has become popular recently; you don’t expect to see something printed there, so you can’t help but read the message — job done! Continue reading
‘Just do it’, ‘got milk?’, ‘reach out and touch someone’. There are some great slogans out there, and if you can get everything you want to say across in just a few words, that’s great. But sometimes a few words just aren’t enough.
David Ogilvy, the master of advertising copy, argues in ‘Confessions of an Advertising Man’ that each advert should be a complete sales pitch for the product and you should consider it to be your only shot at selling it to the reader. He advises you ‘shoot the works’ and cram in as many facts and product attributes as you can. Continue reading
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