Category Archives: In the news
The Olympic Games and ambush marketing
The Olympic Games is just around the corner, so if you’re planning on getting into the spirit of things and giving your business a boost, there’s just enough time to get to grips with the latest ambush marketing legislation. Continue reading
Say it with (promotional) Love Hearts
We love it when we see promotional products used in a creative way and integrated with other areas of marketing, so we #dg_love advertising agency DirectionGroup’s recent Valentine’s Day campaign! Continue reading
Eco-friendly promotional products
Here at BIG, we’ve got an ever-expanding range of eco-friendly products to cater for the increasing demand from our customers for promotional products which fit in with their commitment to green concerns and to tie all their marketing materials in with their official policy on sustainability. Continue reading
Promotional merchandise — advertising hero in recessionary times!
With so may marketing messages to compete with, recent studies have found that promotional products are one of the cheapest ways to make an impression and increase brand awareness. Continue reading
Fantasy t-shirt for HubSpot webinar promotion
We really like how HubSpot, the digital marketing experts, are promoting their attempt to get into the Guinness World Book of Records with their upcomin webinar, The Science of Social Media, by giving away limited edition t-shirts to 5 randomly chosen people who tweet about the webinar.
Since t-shirt design is on our mind this month, we started thinking about what we would print on our giveaway t-shirts if we were HubSpot.
Social Media Week — get the t-shirt
Next month’s Social Media Week will see cities across the globe from Beirut to Berlin host more than 300 free events, all in the name of celebrating and promoting all things social media. Being an office full of ‘weegees’, and … Continue reading
In the news
Grey Group: effectively infamous When the Grey Group flew their banner over Cannes last month which read ‘Grey Group – Famousily Effective’, it was presumed that the agency had made a huge blunder and that they would be having stern … Continue reading
The good, the bad and the funny
The palace did do their best to minimise the tat ahead of the big wedding. They released an official collection of memorabilia exclusively handmade for the Royal Collection in Stoke-on-Trent which was personally signed off by the happy couple, along with strict guidelines … Continue reading
Fantasy promotional merchandise product of the month-the Diet Coke can bag
Diet Coke’s latest ‘love it light’ campaign sees the soft drink challenging Pepsi for the mantle of cola drink for the fashion-conscious woman, and is fronted by three female puppets who work at a fashion magazine (and resemble a couple … Continue reading
QR codes—how to use them
QR (or quick response) codes have been around since 1994. They’re pretty much ubiquitous in Japan (they even have them on their tombstones) and have become increasingly popular in America and Europe, but it’s only recently that us Britons have … Continue reading
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