Category Archives: General
Say it with (promotional) Love Hearts
We love it when we see promotional products used in a creative way and integrated with other areas of marketing, so we #dg_love advertising agency DirectionGroup’s recent Valentine’s Day campaign! Continue reading
Scent marketing and promotional products
Are you ignoring the power of scent in your marketing campaign? If so, there is perhaps a very simple way to engage all five of your customers’ senses with scented pens and rulers! Continue reading
The long and short of it: the best promotional products for long copy
Long copy versus short copy adverts and which promotional products have a large enough print area to accomodate a lot of text. Continue reading
Facts, facts, facts
You may have a hunch about which promotional items you should be buying, but you don’t need to decide in a knowledge vacuum. There have been industry studies to help guide your decision-making. A study by the Advertising Speciality Institute … Continue reading
Fantasy t-shirt for HubSpot webinar promotion
We really like how HubSpot, the digital marketing experts, are promoting their attempt to get into the Guinness World Book of Records with their upcomin webinar, The Science of Social Media, by giving away limited edition t-shirts to 5 randomly chosen people who tweet about the webinar.
Since t-shirt design is on our mind this month, we started thinking about what we would print on our giveaway t-shirts if we were HubSpot.
Social Media Week — get the t-shirt
Next month’s Social Media Week will see cities across the globe from Beirut to Berlin host more than 300 free events, all in the name of celebrating and promoting all things social media. Being an office full of ‘weegees’, and … Continue reading
New product: bookmark/pad combo
We’ve got a new product out this week, and I for one think it’s a cracker. It’s a bookmark which can be printed full colour on both sides, and it comes with a 10-sheet pad of sticky notes, which is … Continue reading
New product alert!
We’ve been supplying customers with various antibacterial pens for some time, but the technology has now been extended to a huge range of mousemats, coasters and mugs. What we do is apply a clinically proven coating to kill 99.99% of … Continue reading
How to tie your promotion in with your brand identity
Source-e’s National Survey in April 2007 revealed that 92% of respondents agreed that promotional merchandise increased a company’s brand awareness. Here are a few ways to make sure your choice of promotional gift enhances and complements your brand identity, and … Continue reading
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