Author Archives: Maria Barr
The Olympic Games and ambush marketing
The Olympic Games is just around the corner, so if you’re planning on getting into the spirit of things and giving your business a boost, there’s just enough time to get to grips with the latest ambush marketing legislation. Continue reading
Say it with (promotional) Love Hearts
We love it when we see promotional products used in a creative way and integrated with other areas of marketing, so we #dg_love advertising agency DirectionGroup’s recent Valentine’s Day campaign! Continue reading
Scent marketing and promotional products
Are you ignoring the power of scent in your marketing campaign? If so, there is perhaps a very simple way to engage all five of your customers’ senses with scented pens and rulers! Continue reading
Eco-friendly promotional products
Here at BIG, we’ve got an ever-expanding range of eco-friendly products to cater for the increasing demand from our customers for promotional products which fit in with their commitment to green concerns and to tie all their marketing materials in with their official policy on sustainability. Continue reading
Seven creative uses for promotional sticky notes
When is a promotional pad of sticky notes not just a promotional pad of sticky notes? Continue reading
Top 5 electronic products and accessories
Whether you’re in a technology/IT-related industry or your client is into gadgets and gizmos, here’s our pick of the best promotional electronic products and accessories out there. Continue reading
The Royal Collection’s Christmas range: one is very impressed
If you remember, we were very impressed by the collection the Palace came out with to mark the Royal Wedding earlier in the year. Well they’ve done it again with their Christmas gifts range, and my, haven’t they let their … Continue reading
Promotional merchandise — advertising hero in recessionary times!
With so may marketing messages to compete with, recent studies have found that promotional products are one of the cheapest ways to make an impression and increase brand awareness. Continue reading
Poppyscotland cookie cutters
We were very pleased to see Edinburgh Foody, aka Scottish food blogger Danielle Ellis, putting the Poppyscotland cookie cutters we’ve produced for their fundraising range to good use Continue reading
Five biggest QR code mistakes
There’s no doubt that new QR code technology presents marketers with new and exciting ways to reach their customers, but get it wrong and you could end up wasting a lot of money and squandering an opportunity to tap into … Continue reading
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