We love it when we see promotional products used in a creative way and integrated with other areas of marketing, so we #dg_love advertising agency DirectionGroup’s recent Valentine’s Day campaign!

They started out by posting Love Heart sweets to selected clients and associates. With the gift came a message suggesting that the recipient tweeted about something they loved using the hashtag #dg_love. They even created a dedicated Twitter account for the ‘tweetheart’ campaign; @twthearts.

They didn’t ask people to tweet about how much they love DirectionGroup’s services or simply ‘like’ a Facebook page, but called on them to do something social, associating their brand with the warm and fuzzy feelings that created. The Love Hearts were the hook. Even the stoniest of hearts belonging to Valentine’s Day haters would be warmed by receiving some Love Hearts in the post, so it was a good place to start.

And Love Hearts aren’t just for Valentine’s Day. They’re an iconic sweet, and are popular with our clients all year round. Go on, spread the love!