The BIG Blog

Eco-friendly promotional products

With the ‘big six’ energy providers in the UK implementing long-awaited price cuts and Sting and Trudie Styler encouraging us all to sport bags made out of elephant dung in the name of charity (she insists they don’t smell), the environment has been in the press and on our minds even more than usual this week.

Here at BIG, we’ve got an ever-expanding range of eco-friendly products to cater for the increasing demand from our customers for promotional products which fit in with their commitment to green concerns and to tie all their marketing materials in with their official policy on sustainability.

One of the concerns surrounding the giving out of branded promotions in general is that the giveaways will just end up in landfill and reflect badly on the brand from an environmental point of view. We say that you should think long and hard about how useful or relevant your giveaway is first and foremost, but also that our eco range is a great way to minimise how much your marketing strategy is costing Mother Earth. Many of our green alternatives are made from recycled material and are biodegradable. It also reflects really well on you in the eyes of the recipient.

Saying that, we have to admit that there are a few environmentally-friendly promotional products out there which look and feel inferior and give the others a bad name. If you’re considering going for an eco-friendly item, just give us a ring and we’d be delighted to point you in the right direction or send you a sample so you can make your mind up yourself.

In the meantime, here are a few of our faves:

1) The Bag for Life

We’ve waxed lyrical about them before, and it’s worth doing so again. The fact that most of our bags for life and cotton shoppers are either Fairtrade or made from recycled and biodegradable material makes them a top, guilt-free choice. And the feelgood factor doesn’t stop there; they’re an inherently green choce as they encourage people to forgo plastic bags in favour of one they will keep.

2) Notebooks

Made from anything ranging from old tyres to recycled polypropylene, the quality is just as good as regular paper and there’s barely any difference in price.

3) The Stilolinea Vegetal ballpen

80% of this pen is made from plants and is biodegradable, but it’s sturdy, writes smoothly and looks surprising expensive considering it’s one of our cheaper pens.

4) Travel coffee cup

While it’s not made from anything recycled, it does help in the fight against our throwaway culture and promote a more environmentally-conscious lifestyle.

About Maria Barr

Maria Barr is the sales and marketing manager for the Business Incentives Group. For comments, questions or quote requests, please email sales@bigintheuk.com
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