Monthly Archives: February 2011
How not to use giveaways at your exhibition
Branded giveaways are a great way to attract traffic to your stand at an exhibition and generate a real buzz around your business, especially if you mention what you’re doing in your pre-exhibition mailing. But it’s not usually until after … Continue reading
What the Queen can teach us about branding
The wedding of the century is almost here, and despite the odds, the palace has done a very good job of keeping its brand intact and minimising the tat. They’ve released a tasteful collection of commemorative gifts, exclusively handmade for … Continue reading
Product in the spotlight: the bag for life
I’d like to dedicate this blog entry to the humble bag for life. There are always new high-tech gadgets being introduced into the industry, and I often get clients asking me for something ‘quirky’ that nobody else has done before, … Continue reading
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