One of the great areas for promotional merchandising is football and what a week it’s been in that sector.
We’ve had ‘Arry’ denied the England manager’s job, a fact that caused widespread grief and wailing among London’s pearly Kings and Queens. Continue reading
I remember Snooker’s most famous commentator, he was, ‘Whispering’ Ted Lowe. His most famous gaffe, of many, was that he once said during a live broadcast: “And for those of you who are watching in black and white, the pink is next to the green”.
The World Snooker Championship is synonymous with two things: The beginning of summer and the advent of colour TV. Continue reading
We’re being told that across the UK there will be a record drought in 2012!
Wow! How things have improved in a week.
Last weekend after a slither of sunshine weaker than the beer in the Rovers Return, we were told to put on sun-tan oil and ‘Be Careful’ when in the sunshine! What happened? It poured down from the heavens and my factor fifty ran down my speedo’s faster than Lynford Christie’s lunch-box in the 100 yards. Continue reading
It’s a fact that 95% of Businesses use promotional merchandising. It’s also a fact that the average person is confronted by promotional products every single time they watch sport on TV, be it Football, Rugby, Formula One or the Boat Race, did I hear you say “Why the Boat Race?”. Continue reading
I knew the summer was just on the horizon on Friday afternoon. Our balloon supplier came to see us; he always appears just before the ‘good weather’ comes in! For a purveyor of such a cheery product, he sure is grumpy, although after we placed a sizeable order with him, his smile returned, albeit grudgingly, but we definitely saw his cheeks move outwards and there was a glimmer of teeth! It’s great buying a balloon; it makes you feel all childlike and prompts you to want to leave work to play in the park. Although many a football club manager would disagree: they have bought plenty of very expensive balloons but didn’t enjoy them one bit!!! Continue reading
What’s In a Uniform? Well, for a start there is usually a body. Be it a Police Constable, a Paramedic or a Nurse (my favourite uniform! Has to be a female nurse, of course!!). With every uniform there is usually a bank of symbols or a definitive colour that lets us know, who is who. Continue reading
I don’t mean sales of Bohemian Rhapsody! I mean our Monarch, Lizzie!
So, which side of Hadrian’s Wall are you camped on? The side that kept the Romans at bay or the side that has Morris dancing as a national sport. During the Queen’s jubilee celebrations, will you be decked out in a Union Jack suit singing ‘Roll out the barrel’? Or will you be wearing the Braveheart tartan, scoffing on a haggis and quietly miming ‘Scot’s Wha Hey’ whilst lying under the bed.
Like It or not – it’s going to be difficult to ignore. The fact is, The Queen’s Diamond Jubilee celebrations are upon us. For we who supply promotional items, it’s a Godsend, ‘Long Live The Queen’ . I’m licking my lips at the prospect of all those royal celebrations to come, Weddings, Birthdays, Babies, even the odd divorce can cause a buying frenzy of articles that fall into my most hated word….’Memorabilia’ . Horrible! Continue reading
I’d like to take this opportunity to say goodbye to Maria Barr, she was a cheeky wee blogger but she could write a tale or two.
Maria, who left BIG for ‘social media’ pastures new, had been writing the BIG Blog for a few years and in that time she received many compliments and accolades from clients and industry bodies alike.
She was particularly excited when she was mentioned ‘in dispatches’. Her blogging skills were spotted by an industry magazine called The Drum, the magazine paid a compliment to her branded goods musings! Being an erstwhile Glasgow ‘west-endy’ and Byers Road socialite, she managed to dine out in the blogger’s bars that snake through the west end of Glasgow for a week. The stocks of ‘Jou Du Caviar’ and Prochetto were sorely depleted. Continue reading
The Olympic Games is just around the corner, so if you’re planning on getting into the spirit of things and giving your business a boost, there’s just enough time to get to grips with the latest ambush marketing legislation.
Seeing the official Olympic Games merchandise got everyone in the BIG office excited about the games and even prompted a few of us to give our trainers a dusting in preparation. And while taking part in sport and getting excited about the Olympics is to be encouraged, brands have been warned not to use any ambush marketing tactics ahead of this summer’s big event. Continue reading
We love it when we see promotional products used in a creative way and integrated with other areas of marketing, so we #dg_love advertising agency DirectionGroup’s recent Valentine’s Day campaign!
They started out by posting Love Heart sweets to selected clients and associates. With the gift came a message suggesting that the recipient tweeted about something they loved using the hashtag #dg_love. They even created a dedicated Twitter account for the ‘tweetheart’ campaign; @twthearts. Continue reading
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